Toy store Limited Edition uses heavy creative ammo with real life toy soldiers in Sao Paulo.
Great live stunt soon to go viral online in Brazil as awesome toyshop Limited Edition, located two blocks from Sao Paulo’s Paulista Avenue, promotes its business with real life toy soldiers.
Good job by the guys at Age Isobar.
(Source: copyranter.blogspot.com)
The Sleeping Giant has Risen | Keep Walking, Brazil
Johnnie Walker has been launching some interesting campaigns in Brazil in recent times, but this one, is a tribute to this very country known as “The Sleeping Giant, The Country of the Future”.
Well, is the future now? Looks like it and Johnnie Walker tells the story.
Cheers !
(Source: youtube.com)
Anderson Silva: MMA toughest fighter with the ”sweetest” voice
Sharing this funny Burger King ad featuring MMA/UFC star Anderson Silva; B
Burger King did it just fine and fun, in timely fashion as Rio hosts a UFC tournament this weekend, brand compares BK Stacker’s toughness with Anderson’s (but the guy’s voice is really that “delicate”)
“BK Stacker is so tough, your voice is going thin”..
(Source: youtube.com)
The Green Lantern Invasion
When 50 bikers get together riding their bikes through the streets of Sao Paulo and Rio, they naturally stand out.
Now, picture this: 50 Bikes equipped with green LED lamps in their wheels, communicating the Green Lantern movie launch in Brazil.
See how it goes and have fun.
Quick and easy solution, high impact. Let’s see how viral is it going to be.
Good-bye, Ronaldo !
O Fenomeno (The Phenomenon) played his last football (soccer) match of his career on a friendly between Brazil and Romania on June 7, 2011.
” Ronaldo changed the world with his speed, skills and strenght.
He conquered the planet, uniting rival fans, overcoming injuries.
He left a legacy to inspire a new generation of Brazilian stars…
All this for a simple pleasure: to play football. “
Created by F/Nazca Saatchi & Saatchi for Nike.
Thank you, Ronaldo. Forever Phenomenon.
Tok&Stok is a famous Sao Paulo-based furniture shop, which we could basically dub as the “Brazilian Ikea”.
Stylish, clean, trendy and somewhat pricey (Tok&Stok charges extra for home delivery and assembly), its stores a kind of urban-oasis where you can simply disconnect from the hectic world and plunge into a calm and inspiring ambience.
The campaign’s name is self-explanatory: easy to assemble furnitures, whose manuals can be found on twitter, in 140 chars, including a link to the diagram.
Trends: Time-saving, unloading (info), planet-saving, money-saving.
Great job DM9DBB and Tok&Stok: when creativity meets courage, low-budget is just a detail.
(Source: ibelieveinadv.com)
Brazilians are the coolest in the world, says CNN.
- ”A Billion dollars? That’s not cool.”
- ”You know what’s cool? Brazilians!”
That’s according to a recent CNN Go’s Lifestyle post, which ranks ”The World’s Coolest Nationalities”.
I won’t go here on why Brazilians are the coolest, because that’s just not cool, but I’d love you to see 5 simple reasons that make Brazil look…and feel so cool. Check the photos.
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Credits/links-to-origin to all photos below
(Top notch advertisers: Washington Olivetto at W//McCann | http://www.revistaespacoup.com.br/blog/wp-content/uploads/2010/11/WMcCann_WashingtonOlivetto_foto1_Miro.jpg
(Two Kings and a Football Club: Santos FC , Pelé and Bob Marley | http://www.flickr.com/photos/jadeamorimgalindo/3105146908/sizes/m/in/photostream/)
(Romero Britto, Maurity Damy, Myself: 2009, Personal Archive)
(Our swimming pool…and gatorade: http://www.flickr.com/photos/neloqua/328041456/sizes/z/in/photostream/)
(On top of everything: Wide Open Arms | http://www.flickr.com/photos/fallrod/3322736344/sizes/z/in/photostream/)
Reaching male (and female) grocery-shoppers in-and-out of store
A recent article by Advertising Age points that 51% of men are primary grocery shoppers, but only few believe that advertising speaks to them.
What to do if you are a marketer living through a stressful, recession-hit period? You can simply keep your eyes closed and maintain your traditional message and see it turn less-and-less effective or get your head totally outside of the box…and the carts out of the store!)
In Brazil (and other emerging markets), it’s a different story.
The economy is booming, credit is rising and consumers are eager to fulfill their needs and enjoy the next week’s bargains on retailers’ TV ads, but some niche, luxury retailers could definitely be inspired by this integrated campaign.
Moreover, the pressure coming from budget cuts and above-target sales also demand for non-traditional solutions, one more reason Brazilian marketers open their eyes.
Let Saatchi & Saatchi of Milan, Italy and Carrefour show us how a retailer can impact both Men and Women with a low-cost and highly creative, integrated campaign posted by ibelieveinadv . Enjoy the show!
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Como atingir o shopper masculino (e o feminino também) dentro e fora do PDV
Um artigo recente da Advertising Age (em inglês) indica que 51% dos homens é o shopper primário nos supermercados, mas somente uma pequena parcela acredita que a comunicação é dirigida a eles.
O que fazer, se você é um executivo de marketing num ambiente atingido pelo stress da recessão?
Bem, podemos simplesmente fechar nossos olhos e seguir com a mesma e tradicional mensagem, vendo a mesma perder sua efetividade com o passar do tempo..ou podemos pensar fora da caixa (e tirar os carrinhos da loja!)
Com as economias dos mercados-emergentes (e Brasil, claro!) em descolamento da recessão dos países-desenvolvidos é muito mais simples para o varejo anunciar as ofertas da semana e surfar na onda do boom ”crédito-consumo”, por outro lado, as multinacionais reportam seus lucros e resultados para suas respectivas matrizes e estas quase sempre estão em ambiente recessivo nos dias de hoje. Mais uma razão para os profissionais de marketing abrirem os olhos.
Outro detalhe: No Brasil, embora não haja recessão, vemos um crescente aumento de lares monoparentais e por outras razões sócio-demográficas, é possível que os homens também estejam ganhando importância como shopper primário nos supermercados.
O post original é da ibelieveinadv, mostrando como uma campanha de Comunicação Integrada do Carrefour Itália atingiu, de forma criativa e barata, o shopper de ambos os sexos. Curta o vídeo.
