Fyeah! Brazil’s leading beer brand, Skol, is launching a beer flavoured and themed easter egg.
Easter eggs in Brazil are really a sensation. They shake the chocolates market, boosting sales incredibly in the march-april period every year, usually all-family treats, giving/expecting an easter egg in Brazil is as sure as a Christmas gift.
Skol is the brand that does the best job in talking to young people in the country and will be campaigning on social networks only and the most active users on Facebook will earn a 6-pack of Skol’s Chocolate beer-truffled easter eggs.
Skol’s tagline is ‘the round beer’ (goes down smoothly) … God job, great buzz coming up for Skol !
Toy store Limited Edition uses heavy creative ammo with real life toy soldiers in Sao Paulo.
Great live stunt soon to go viral online in Brazil as awesome toyshop Limited Edition, located two blocks from Sao Paulo’s Paulista Avenue, promotes its business with real life toy soldiers.
The Sleeping Giant has Risen | Keep Walking, Brazil
Johnnie Walker has been launching some interesting campaigns in Brazil in recent times, but this one, is a tribute to this very country known as “The Sleeping Giant, The Country of the Future”.
Well, is the future now? Looks like it and Johnnie Walker tells the story.
When 50 bikers get together riding their bikes through the streets of Sao Paulo and Rio, they naturally stand out.
Now, picture this: 50 Bikes equipped with green LED lamps in their wheels, communicating the Green Lantern movie launch in Brazil.
See how it goes and have fun.
Quick and easy solution, high impact. Let’s see how viral is it going to be.
Menina Brasileira is a very deep house music track by German dj/producer Loco Dice.. pretty much the feeling of a bike ride in Leblon (Rio), Sunday sunset.
Brazil is the country of football (or soccer, if you like…) and nobody can question that, but it may also come as no surprise the Brazil’s hero of the 21st century is a tennis player !
Pelé, the Sportsman of the 20th Century and Best Footballer of All-Time, is absolutely hors concours and as legendary Formula One driver Ayrton Senna unfortunately broke our hearts in the fatal 1994 crash in San Marino, Brazil spent a long time looking for the next sports hero.
Best-in-class Talent, Charisma and a unique touch of Coolness helped bring tennis back in the spotlight in Brazil.
Ten years ago, Gustavo Kuerten lifted his third French Open trophy at Roland Garros and assured his place inside every Brazilian’s heart and became the the country’s sports hero in the 21st Century.
This post is a tribute to the guy whose contribution to sport was way above his talent. Kuerten added his touch of coolness to a traditional sport and helped modernise and -say- democratise it.
Congratulations Gustavo “Guga” Kuerten: The Cool Brazilian Hero.
I won’t go here on why Brazilians are the coolest, because that’s just not cool, but I’d love you to see 5 simple reasons that make Brazil look…and feel so cool. Check the photos.
